“You know, you don’t think about thing like ‘awards’ or ‘honors’ when you’re busy doing the work you love every day. But when this kind of honor DOES happen… well, it feels really good to be recognized for the work I do.”
The Top Women in Finance award recognizes the outstanding contributions and dedication of women to their profession, their communities, and society at large. These are the leaders inmfinancial innovation, taking their companies and colleagues to new heights in career achievement.
Dan Heilman | Finance & Commerce
Susan Cevette’s view of money is holistic, to where she encourages people to see a relationship between themselves and what they have, and to heal any bad feelings toward it. Women, she found in the past, tend to be more prone to having fraught relationships with their finances.
The founder and CEO of WatersEdge Wealth Management, Cevette created the company in 2018. Her goal was to get clients to a place of well-being with their finances and now encourages values-based investing and knowledge as a foundation for her financial guidance. Holder of an MBA from the University of St. Thomas, Cevette strives to be honest with her clients.
“I think my willingness to listen and to craft bespoke financial plans that are tailored to each individual’s unique situation — along with my commitment to ensuring financial well-being for my clients — really sets our firm apart,” she said. “Ultimately, our goal is to offer our clients peace of mind when it comes to their finances.”
As she said when she founded WatersEdge, “I have a vision of a new model of economic freedom for women, makers, and innovators.”
Thanks in part to Cevette’s leadership, WatersEdge has won the Five Star Wealth Management Award three years in a row. In recent months, Cevette has revamped WatersEdge in order to accentuate how it stands apart. She has started working with the Traction Entrepreneurial System to set clear and attainable goals and is working to create events, blogs and other content that clients might find useful.
She advises women interested in the financial world to ask themselves: Do you enjoy getting to know people on a deep level? Are you fascinated by the market? Are you fascinated by how our economy works?
“You’ve got to love the nuts and bolts of this industry,” she said.